“Blogs posting things about us, going viral, spreading throughout the internet... it has an extraordinary impact on the business...”
Proenza Schouler, 2011
"The bloggers have moved from commentators to creators; gone from front row next to Anna Wintour to backstage next to Alber Elbaz in but one calendar year. We have entered the next stage."
Financial Times, 2011
Launched in June, the Marc Jacobs campaign features custom advertorial units of Elin Kling wearing Marc by Marc Jacobs 10th Anniversary collection.
In addition to display units, shoppable rich media inserts were deep linked to MarcJacobs.com to allow for ease of purchase.
The campaign averaged a 1.5% click-through rate far exceeding industry average.
Campaign Summary:
• Duration - 1.5 Weeks
• 100% Share of Voice
• Wallpaper Display + Integrated Display Units
• 2 Sponsored Posts
• 1.5% Click-through rate
MARC JACOBS PRESS
“The bloggers that are doing it right, they take you with them on their adventures and you can’t help but feel inspired.” Daniel Plenge, Marc Jacobs Digital
Apparel and accessories designer Marc Jacobs International saw strong site traffic and click-through rates with an advertorial launch celebrating 10 years of its Marc by Marc Jacobs line.
Fashion blogger Elin Kling posed in 10-year-anniversary Marc Jacobs dresses and shoes, and displayed content of the photoshoot on the blog NowManifest.com. Because of this initiative, the brand saw tremendous traffic to the Marc Jacobs Web site and an impressive amount of interaction from consumers.
Except from Luxury Daily: June 7, 2011 Marc Jacobs sees 2pc click-through rate with advertorial.
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